Incident report · read from OpenAI's status page

OpenAI incident: New Ad Accounts failing to provision admins

Resolved after 4 h 31 m (22 Oct 2026 19:36 – 23 Oct 2026 00:07 UTC), impact minor, affecting Ads Manager and Ads API.

Timeline

1. 22 Oct 2026 at 19:36 UTC identified

   We have identified that new ad accounts are failing to assign their creator admin. We are investigating the issue.

2. 22 Oct 2026 at 21:30 UTC identified

   We have identified the issue and are working to implement the mitigation.

3. 22 Oct 2026 at 23:45 UTC monitoring

   We have applied the mitigation and are monitoring the recovery.

4. 23 Oct 2026 at 00:07 UTC resolved

   All impacted services have now fully recovered.

Affected components

• Ads Platform · Ads Manager: degraded for 4 h 31 m
• Ads Platform · Ads API: degraded for 4 h 31 m

Source

OpenAI's own report of this incident, on OpenAI's status page. This page is a record of OpenAI's own report; where the two disagree, theirs is right.

Last checked 30 Oct 2026 at 15:34 UTC.

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